There were a number of human powered taxis roaming the festival. We hopped a ride with one on Saturday afternoon. "Take us to the misting tent, please". Watch as our driver almost runs over a guy on the path. The driver told us he had weighed himself before coming over that morning, was doing 10 hours ofHuman Taxi pedaling each day and then was going to weigh himself again.
Science!
^_^Mr Reiss says he has not been surprised by the victims. “People are much more discerning now about how they spend their money and you have to keep moving forward as a brand. If you don’t have that sense of uniqueness or give customers what they want, you are going to struggle. You have to be adaptable and understand your customer. It’s a tough world out there.”